Growing your online business means reaching more customers, changing more lives, and hopefully, making more money. If one of your goals for your eCommerce site is to achieve outstanding growth in 2021, you’ve come to the right place. Growing a successful online business can be difficult, but 2021 looks like it will be a great year for achieving your goals.
Embrace Social Media Marketing
If you haven’t already gotten into marketing via social media, you’re missing out on a potentially huge market. Social media giants such as Facebook and Twitter have monetized advertising and turned it into a highly customizable experience. If you identify your target demographic, you can use paid advertisements to get your marketing materials in front of the people who are most likely to buy from you.
Social media marketing doesn’t have to be expensive, although for best results, you’ll probably have to have a budget. It’s more important, though, to create content your customers want to see, get a good copywriter, and display value to your audience. You need to show them how your product fills a specific need they have, and social media platforms have a unique ability to help you do this. There are also apps out there, like Hootsuite, that offer comprehensive social media management so you don’t have to allocate time to managing your company’s profiles.
Use Scalable Services Early
When you start growing, you’re likely going to start adding team members, your books are going to be more complicated to keep, your shipping and logistical challenges will increase, and you’ll be getting more customer service requests. When you first start out, you might be keeping a list of your sales and expenses on a simple spreadsheet, but that can quickly get out of hand if you have different people accessing it, or you’re fulfilling a lot more orders. Even though it can be expensive, starting out with a scalable digital solution for these mundane problems can pay dividends later on when you don’t have to schedule a time to make a switch.
A good bookkeeping app, for instance, is Quickbooks Online, which is consistently rated a great option for growing businesses. Slack is great for managing dialogue and projects between team members. There are a lot of resources out there to help with building a chatbot on your website to help customers pick the perfect product or deal with simple things like returns. All of these automated solutions have pricing options for your small business, then scale with you as you grow and expand.
Modernize Your Website
Your landing page and your website’s design goes a long way towards building (or losing) trust in a new visitor. Your website has to work seamlessly, have quick load times, and be visually appealing. Achieving all of these things is a tall order, but one you have to tackle if you want to grow your online business. If you haven’t updated your graphics, for instance, do that now – visit a site like logocreator.io if you need to create a professional logo for free. It’s 2021; there’s no excuse for your website to be stuck in the 2000s.
2021 Can Be Your Year. Take It.
2020 showed that anything can happen, and 2021 has already shown itself to be a turbulent year as well. One thing is probably certain, though; the market for online services is only going to increase across the world as it struggles to work through the coronavirus pandemic. Incorporating some of these tips into your online business can help propel you forward and grow your business into something truly great.