Content marketing is arguably one of the most effective types of digital marketing – but it requires proper planning, organization, and execution to reap the best results from your efforts. If you want to create an effective content marketing strategy for your dropshipping business, you will first need to learn how to properly plan it. Hence, here is how to create a content strategy for your dropshipping business.
#1 Define Your Marketing Goals
First and foremost, you need to define your marketing goals in a way that will help you better understand which direction you will be moving in when it comes to your content strategy. Your marketing goals – both general ones and specific to your content marketing – are meant to give you an idea of what you want, what you expect from your actions, and what you want to achieve in a certain period of time. In other words, defining your content marketing goals will set you on the right path when you start planning your content strategy.
To define your goals, you need to first look at your current situation. How effective is the marketing you are currently using? How would you like to improve it? Then, you need to look at your resources to see how high you can aim to have the tools you have currently for achieving the aims you set. Only then will you be able to define your marketing goals in a realistic way.
#2 Know Your Target Audience
Another essential element of your dropshipping content strategy is your target audience. If you don’t know your target audience, you won’t be able to create a content strategy that would be perfect for your particular readers, viewers, listeners, and potential customers. Here are just some details you need to know about your target audience:
- Basics: Some basic details like their age, gender, nationality, family status, education, and occupation are the foundation for your customer profiles.
- Advanced: More advanced details can include values, motivations, aims, interests, likes, dislikes, and preferences among others.
- Behavioral: Certain advanced details can already give you an idea about their behavior, but you should also research their behavior related to your marketing and their customer choices.
#3 Provide Good Customer Service
To some, it may seem that customer service has nothing to do with a good dropshipping content strategy, but it is actually relevant to it just as much as content marketing is. When you provide proper customer service and support, your audience will be more likely to understand what your business offers, how they can use it, and how they can order all your items. To put it simply, it’s a way to educate and inform your audience.
In a way, customer service can be integrated into your content marketing. Your social media marketing can involve customer support by answering customer questions through such social media platforms as Twitter, Facebook, or Instagram. You can also write articles and blog posts specifically answering common customer questions and have an FAQ page on your website – both tactics will function as customer support in a way.
#4 Select Content Formats
Before you start choosing content topics to write about, you need to select content formats for your content marketing. Content formats allow you to present your content in many ways and reach audiences who prefer videos over articles or podcasts over webinars and vice versa. Here are the most common content formats to help you get started:
- Images, Photographs, Illustrations, and Artwork
- Infographics, Charts, and Presentations
- Blog Posts, Articles, and Social Media Posts
- Guest Posts, Shoutouts, Collaborations, and Interviews
- GIFs, Videos, Animations, and Live Streams
- Podcasts, Webinars, E-Books, and Email Newsletters
- White Papers, Reports, Case Studies, and Surveys
- Online Giveaways and Contests
- Wish Lists and Checklists
- Quizzes and Polls
If you are not sure about the content formats you need to choose specifically for your dropshipping content strategy, a good idea would be to first start by experimenting with different formats. Launch a podcast but also publish blog posts at the same time, upload videos to a YouTube channel but also conduct research to present white papers. You will then be able to see which formats perform better and what you should focus on more onwards.
#5 Create A Buying Cycle
Creating a buying cycle is often an afterthought among many marketers and business owners, but a buying cycle could actually be the foundation for your dropshipping content strategy. “Most websites with the highest ratings in search results are the ones using content to connect with potential customers at different points in their respective buying cycles which leads to much better overall results in the end. In other words, a buying cycle is necessary to better personalize your content marketing campaigns”, – explains Nancy Brown, a digital marketer from writing services reviews Writing Judge and Best Writers Online.
For instance, one potential customer of yours could first interact with your business on social media, so you will need to be guiding them from that point on. A different potential customer could find out about your business directly from your website or blog by stumbling upon an article of yours through search results. That’s why you will need to guide them from then on. In both cases, it is essential that you know where each of your customers is and how your content marketing works in each different situation.
#6 Plan Your Posting Schedule
An integral part of effective content marketing is planning your posting schedule. Only when you have a proper posting schedule will you be able to publish content regularly which will lead you to have a steady flow of traffic, consistently high conversion and sales, and so on. A posting schedule can also help you better organize your workflow and all of your actions to serve a single purpose and make your dropshipping content strategy succeed.
You need to have a posting schedule for all the platforms you use to publish content, but these schedules should all come together into a single schedule where every piece of content complements all others. A post on Facebook could coincide with the video you upload on YouTube and the article you publish on your website. You can also cross-promote these pieces of content on each other’s platforms.
#7 Use Ads to Promote Content
Speaking of promotion, using dropshipping ads can also become a part of your dropshipping content strategy if you find a way to align them with your content marketing. Effective ads will help you to bring attention to the content that matters and will help you promote the pieces of content that you want to push to the forefront of your campaigns.
Moreover, a good ad campaign can give you a kickstart if you are just getting started with content marketing for dropshipping. The ad campaign can bring you the traffic your website needs to get higher in search rankings when it has just been launched. The same can be said for your social media profiles – ads can help you bring attention to them and gain more followers faster.
#8 Include Links in A Clever Way
Having a strong link profile is just as important for your website as having good UX. In fact, the two are related just like linking is related to SEO. There are two types of links you need to include on your website in a clever way that will help you get the best results out of them:
- Internal Links: These will help you improve your website’s navigation and link from what internal piece of content to a different one. They can help you improve average session time and better educate your audience.
- External Links: These will help you connect your content on different platforms and also link to high-ranking websites to improve your connections to authoritative sites and rank higher.
A third time of links also exists – these are backlinks. But rather than you using them yourself, backlinks can only be included on other sites and will link back to yours. You can, however, also use guest blogging to have more backlinks. Such links improve your website’s authority and will help it rank higher in search results.
#9 Track Content Performance
Last but not least, you need to track your content performance and then improve your dropshipping content strategy in the future by improving your content. If you see that a certain topic is underperforming or a particular content format isn’t getting enough love from your target audience, then you need to reassess your choices and start looking for ways to improve your future content.
On social media platforms, make sure to track performance by looking at likes, views, comments, and shares or reposts. On your blog or website, look at your average session time, bounce rates, the same statistics as on social media, and other metrics. On other platforms, you could use similar metrics or something different depending on the said platform.
To sum up, creating a content strategy is important for any kind of business but even more so for a dropshipping business. Use the techniques in this article to create your own content marketing strategy that will help you promote your dropshipping business effectively.