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Marketing guru Scott Bedbury, who led the “Just Do It” campaign at Nike and turned coffee into a mystical experience at Starbucks, says the best marketers don’t merely convey facts? they also tap into people’s emotions. “No matter what the challenge, the greatest benefits of any product or service are usually emotional and not entirely…

In everyday conversation, the definition of marketing firm versus agency doesn’t matter all that much — but, nowadays, most people aren’t relying on conversation alone when looking for help from a business. Also, a good number of business owners are confused between “Digital Marketing Agency” and “Digital Marketing Company“. Instead, they’re using search engines. People…

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable source, you are missing out on an incredible marketing opportunity, as it makes it easy to spread the word about your product…